About Advisory
Right knowledge means right partners
A budget without a direction.
A space without a concept. A network that doesn't exist yet.
That's where we come in.
Define the concept
We shape the idea, test its feasibility, and give it intellectual substance. What is this project about? Why does it matter? Who is it for?
Ground it in knowledge
We produce the original research that anchors the project: applied research, historical studies, collection analysis.
Connect the right people
We link your institution to the international ecosystem: museums, universities, foundations, experts.
Case study - The Arabian Horse - AlUla
Knowledge before design: the arabian horse as legacy
The challenge
Creating a cultural experience around the Arabian horse in AlUla that goes beyond spectacle, one grounded in historical knowledge, cultural significance, and scholarly rigour.
Our approach
About Heritage was brought in as expert adviser alongside AFALULA. We provided the scientific direction and curatorial expertise: historical research, cultural contextualisation, and intellectual framework for the project.
The impact
The project demonstrates how Advisory works: we bring the Heritage Intelligence that transforms a cultural ambition into a project with substance. The idea came first, grounded in knowledge, before anyone touched the design.
